Full Stack Friday | Value-based design

What’s it like to be respected as a designer? Have you ever been shut out of a strategy meeting? Has anybody cut your research budget? Have you ever been derisively called a “creative”? Have you ever worked on a freelance project, only to have someone withhold payment at the last minute? We’ve all dealt with this at some point. In business, respect is fundamentally connected to how much we’re valued – no matter our profession.

Despite what we bring to the table, designers are still broadly devalued. It’s our fault – and it’s going to take a long time to fix. Fortunately, though, we’ve already made inroads. We can fix it, permanently. And we’re going to. This talk (and book) will cover how to:

  • Define your value.
  • Control the conversation.
  • Give design its purpose.